Contextual Advertising

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Advertising is the core of marketing and can take different dynamic forms. Contextual advertising online is a novel form of advertising that is growing in popularity. This involves the strategy of placing well chosen advertisements on selected sites based on the user profile and interests as well as the website content. The advertisements are fed to an automated system and depending on the interest shown by the visitor the advertisement displayed changes. We have developed specific software for scanning the website that targeted user reads to get at the relevant keywords involved. The advertisements that match the keywords are displayed as a pop-up or as a new page, to achieve optimal impact. For instance, if a reader is going through a site on interior decoration, ads related to this area would be displayed. This improves the visibility of the company that deals with such service. The chances of a visitor going on to become the customer are much greater since he has already shown a basic interest in the particular area or brand. The display of advertisement related to this adds to the effectiveness of the ad and the money spent on it.

You may be interested to know that there are several established companies that offer contextual advertising avenues. A few of these are Google AdSense, MSN AdCenter, and Yahoo! Publisher Network. Depending on the site being viewed, the ads relevant to the content are displayed with a great degree of accuracy.

Our team helps you by creating contextual ads and identifies the service you can use as part of the advertising plan. It includes creating a relevant ad, duration of display and mode of paying for the ad. We move with the times and keep abreast of the latest trends in the field. One of t he new technologies we are using is the in-text video supported contextual advertising. The application of Artificial Intelligence (AI) is also on the anvil in this area in order to increase the accuracy of the ad displayed, matching the webpage content viewed.

As always, we will always keep you updated and help you estimate the success of the campaign we support. We will ensure that it’s a win-win situation for you at all times.