How do you select the most effective keywords for SEO?

We apply varied strategies for choosing the most effective keywords. We familiarise ourselves with the nature of your target market and the usual words and phrases used by visitors looking for similar online services. We also make use of advanced tools such as Google Keyword Planner and Google Adwords to get at the most appropriate keywords. We also modify the keywords to cover other similar terms. We also perform traffic analytics to find out how well the chosen keywords work in attracting useful traffic. We adapt our approach on an ongoing basis to achieve the best results.